Latest Articles
  • Reassessing the Erroneous Refund Penalty
  • Keynote Session
  • Ensuring Integrity
  • ICYMI | Enhancing Employee Resilience
  • ICYMI | Adding Age (A) to DEI Is a Good IDEA
  • CPAJ News Briefs: FASB, IASB, AICPA
  • ICYMI | Seven Ways to Decrease Stress at Work
  • ICYMI | Technostress and the Accounting Profession
  • CPAJ News Briefs: FASB, IASB
  • ICYMI | A Renewed Focus on Human Capital
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
The CPA Journal - The Voice of the Profession The CPA Journal - The Voice of the Profession

  • Home
  • COVID-19
  • Current Issue
  • Categories
    • Feature Articles
    • Columns
    • News & Views
    • Publisher’s Column
    • Web Exclusive
    • Videos & Media
    • Diversity & Inclusion
    • Sustainability
    • Bitcoin & Blockchain
  • Archives
    • Past Issues
    • November/December 2022
    • Sept/October 2022
    • July/August 2022
    • May/June 2022
    • March/April 2022
    • January/February 2022
    • December 2021
    • October/November 2021
    • August/September 2021
    • June/July 2021
    • April/May 2021
    • Feb/Mar 2021
  • About Us
    • About The CPA Journal
    • Write For Us
      • Submission Guidelines
      • Editorial Calendar
      • The CPA Journal Editorial Team
    • Subscribe to the Print Edition
    • Subscribe to our Daily Newsletter
  • Advertise
    • Advertise With Us
    • Classifieds
    • Classifieds Media Kit

Tags archive: brand equity

Home /Tag: brand equity
July 2017 Issue

ICYMI | Marketers’ Methodologies for Valuing Brand Equity

Insights into Accounting for Intangible Assets

By  Lindsey Trent and Jakki Mohr, Phd

August 2018 0

Many companies exhibit a discrepancy between their tangible book value and their market value. For example, global brand expert Kevin Keller cites PepsiCo, which had…

Featured

Marketers’ Methodologies for Valuing Brand Equity

Insights into Accounting for Intangible Assets

By  Lindsey Trent and Jakki Mohr, Phd

August 2017 0

Many companies exhibit a discrepancy between their tangible book value and their market value. For example, global brand expert Kevin Keller cites PepsiCo, which had…

Subscribe to The CPA Journal’s Free Newsletter

Our Latest Content

  • Reassessing the Erroneous Refund Penalty March 2023
  • Keynote Session March 2023
  • Ensuring Integrity March 2023
  • ICYMI | Enhancing Employee Resilience March 2023
  • ICYMI | Adding Age (A) to DEI Is a Good IDEA March 2023












About The CPA Journal

The CPA Journal is a publication of the New York State Society of CPAs, and is internationally recognized as an outstanding, technical-refereed publication for accounting practitioners, educators, and other financial professionals all over the globe. Edited by CPAs for CPAs, it aims to provide accounting and other financial professionals with the information and analysis they need to succeed in today’s business environment.

Contact Us

The CPA Journal
14 Wall St. 19th Floor
New York, NY 10005
CPAJ-Editors@nysscpa.org

Our Partners

Thomson Reuters Checkpoint
SmartBrief

Subscribe to The CPA Journal’s Free Newsletter

Privacy Policy

View the NYSSCPA privacy policy

© 2022 The New York State Society of CPAs. All rights reserved.