The advertising industry has recently earned its place in corporate infamy, as several well-publicized disagreements between the largest agencies in the business and their clients…
ICYMI | Marketers’ Methodologies for Valuing Brand Equity
Insights into Accounting for Intangible Assets
Many companies exhibit a discrepancy between their tangible book value and their market value. For example, global brand expert Kevin Keller cites PepsiCo, which had…
Marketers’ Methodologies for Valuing Brand Equity
Insights into Accounting for Intangible Assets
Many companies exhibit a discrepancy between their tangible book value and their market value. For example, global brand expert Kevin Keller cites PepsiCo, which had…